Tune Beam 2 — Launch Campaign
Tune Beam 2 — Launch Campaign
Creative Direction & Shoot Production
for JBL India’s latest launch
As part of this dynamic launch, I led the
shoot planning,location scouting, casting,
and contributed directly to the shoot and editing
process to deliver engaging visual storytelling.
As part of this dynamic launch, I led the
shoot planning,location scouting, casting,
and contributed directly to the shoot and editing
process to deliver engaging visual storytelling.
Tune Beam 2 Launch
(Video Production Project)
JBL commissioned an in-house video production to showcase
the sleek design and powerful performance of the Tune Beam 2
wireless earphones. Alongside my manager, I played a key role in
brainstorming, planning, and executing the shoot to create a
visually compelling and authentic product story.
Though behind-the-scenes footage is not available,
the final video reflects close collaboration and meticulous
direction, bringing JBL’s brand energy to life.
Project Impact:
Project Impact:
The launch video received over 1.2 million views within
weeks on Instagram.
Engagement metrics including likes and shares
surpassed previous video content averages by 30%,
significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused
video production combined with creative teamwork to
deliver a high-impact product showcase.
JBL commissioned an in-house video production to showcasethe sleek design and powerful performance of the Tune Beam 2wireless earphones. Alongside my manager, I played a key role inbrainstorming, planning, and executing the shoot to create avisually compelling and authentic product story.Though behind-the-scenes footage is not available,the final video reflects close collaboration and meticulousdirection, bringing JBL’s brand energy to life.
The launch video received over 1.2 million views with in weeks on Instagram.
Engagement metrics including likes and shares surpassed previous video content averages by 30%,significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused video production combined with creative teamwork to deliver a high-impact product showcase.
Campaign Highlights & Content Links
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music lovers
who demand high-quality sound and effortless style. The campaign brought this product to life
through vibrant visuals and dynamic storytelling that emphasized its superior audio performance
and modern design. I led the shoot planning, carefully selecting locations, props, and talent to
reflect the lifestyle JBL embodies. By collaborating closely with the production
and editing teams—and contributing behind the camera myself I ensured the final content captured
both the essence of the product and the energy of the brand.
The campaign included launch videos, teasers, and lifestyle reels optimized
for maximum engagement across social media platforms.
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music loverswho demand high-quality sound and effortless style. The campaign brought this product to lifethrough vibrant visuals and dynamic storytelling that emphasized its superior audio performanceand modern design. I led the shoot planning, carefully selecting locations, props, and talent toreflect the lifestyle JBL embodies. By collaborating closely with the productionand editing teams—and contributing behind the camera myself I ensured the final content capturedboth the essence of the product and the energy of the brand.The campaign included launch videos, teasers, and lifestyle reels optimizedfor maximum engagement across social media platforms.
Expanding JBL’s Visual Storytelling
Expanding JBL’s Visual Storytelling
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productionsfor a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visualapproach to highlight the product’s key features and connect emotionally with consumers.
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productions
for a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.
These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visual
approach to highlight the product’s key features and connect emotionally with consumers.
Key responsibilities included
Planning and coordinating shoot
schedules to capture authentic,
lifestyle-driven content.Selecting locations, props, and talent
that aligned with each product’s brand
identity and target audience.
Collaborating closely with creative and
video teams to ensure seamless production
flow and high-quality final output.Crafting video content optimized for Instagram,
including reels, stories, and posts that engage
viewers with dynamic storytelling and crisp visuals.
These shoots have helped JBL maintain a consistent and compelling
brand presence across social platforms, driving both engagement and product awareness.
These shoots have helped JBL maintain a consistent and compelling
brand presence across social platforms, driving both engagement and product awareness.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trustand collaboration throughout these projects. A special thanks to the creative and production teams whose dedication andteamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involvedshoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.While these were standalone video production efforts, they played a crucial role inJBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trust
and collaboration throughout these projects. A special thanks to the creative and production teams whose dedication and
teamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involved
shoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.
While these were standalone video production efforts, they played a crucial role in
JBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
Tune Beam 2 — Launch Campaign
Creative Direction & Shoot Productionfor JBL India’s latest launch
As part of this dynamic launch, I led theshoot planning,location scouting, casting,and contributed directly to the shoot and editingprocess to deliver engaging visual storytelling.
Tune Beam 2 Launch
(Video Production Project)
Project Impact:
JBL commissioned an in-house video production to showcasethe sleek design and powerful performance of the Tune Beam 2wireless earphones. Alongside my manager, I played a key role inbrainstorming, planning, and executing the shoot to create avisually compelling and authentic product story.Though behind-the-scenes footage is not available,the final video reflects close collaboration and meticulousdirection, bringing JBL’s brand energy to life.
The launch video received over 1.2 million views with in weeks on Instagram.
Engagement metrics including likes and shares surpassed previous video content averages by 30%,significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused video production combined with creative teamwork to deliver a high-impact product showcase.
Campaign Highlights & Content Links
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music loverswho demand high-quality sound and effortless style. The campaign brought this product to lifethrough vibrant visuals and dynamic storytelling that emphasized its superior audio performanceand modern design. I led the shoot planning, carefully selecting locations, props, and talent toreflect the lifestyle JBL embodies. By collaborating closely with the productionand editing teams—and contributing behind the camera myself I ensured the final content capturedboth the essence of the product and the energy of the brand.The campaign included launch videos, teasers, and lifestyle reels optimizedfor maximum engagement across social media platforms.
Expanding JBL’s Visual Storytelling
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productionsfor a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visualapproach to highlight the product’s key features and connect emotionally with consumers.
Key responsibilities included
Planning and coordinating shoot
schedules to capture authentic,
lifestyle-driven content.Selecting locations, props, and talent
that aligned with each product’s brand
identity and target audience.Collaborating closely with creative and
video teams to ensure seamless production
flow and high-quality final output.Crafting video content optimized for Instagram, including reels, stories, and posts that engage viewers with dynamic storytelling and crisp visuals.
These shoots have helped JBL maintain a consistent and compellingbrand presence across social platforms, driving both engagement and product awareness.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trustand collaboration throughout these projects. A special thanks to the creative and production teams whose dedication andteamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involvedshoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.While these were standalone video production efforts, they played a crucial role inJBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
Tune Beam 2 — Launch Campaign
Tune Beam 2 — Launch Campaign
Creative Direction & Shoot Production
for JBL India’s latest launch
As part of this dynamic launch, I led the
shoot planning,location scouting, casting,
and contributed directly to the shoot and editing
process to deliver engaging visual storytelling.
As part of this dynamic launch, I led the
shoot planning,location scouting, casting,
and contributed directly to the shoot and editing
process to deliver engaging visual storytelling.
Tune Beam 2 Launch
(Video Production Project)
JBL commissioned an in-house video production to showcase
the sleek design and powerful performance of the Tune Beam 2
wireless earphones. Alongside my manager, I played a key role in
brainstorming, planning, and executing the shoot to create a
visually compelling and authentic product story.
Though behind-the-scenes footage is not available,
the final video reflects close collaboration and meticulous
direction, bringing JBL’s brand energy to life.
Project Impact:
Project Impact:
The launch video received over 1.2 million views within
weeks on Instagram.
Engagement metrics including likes and shares
surpassed previous video content averages by 30%,
significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused
video production combined with creative teamwork to
deliver a high-impact product showcase.
JBL commissioned an in-house video production to showcasethe sleek design and powerful performance of the Tune Beam 2wireless earphones. Alongside my manager, I played a key role inbrainstorming, planning, and executing the shoot to create avisually compelling and authentic product story.Though behind-the-scenes footage is not available,the final video reflects close collaboration and meticulousdirection, bringing JBL’s brand energy to life.
The launch video received over 1.2 million views with in weeks on Instagram.
Engagement metrics including likes and shares surpassed previous video content averages by 30%,significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused video production combined with creative teamwork to deliver a high-impact product showcase.
Campaign Highlights & Content Links
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music lovers
who demand high-quality sound and effortless style. The campaign brought this product to life
through vibrant visuals and dynamic storytelling that emphasized its superior audio performance
and modern design. I led the shoot planning, carefully selecting locations, props, and talent to
reflect the lifestyle JBL embodies. By collaborating closely with the production
and editing teams—and contributing behind the camera myself I ensured the final content captured
both the essence of the product and the energy of the brand.
The campaign included launch videos, teasers, and lifestyle reels optimized
for maximum engagement across social media platforms.
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music loverswho demand high-quality sound and effortless style. The campaign brought this product to lifethrough vibrant visuals and dynamic storytelling that emphasized its superior audio performanceand modern design. I led the shoot planning, carefully selecting locations, props, and talent toreflect the lifestyle JBL embodies. By collaborating closely with the productionand editing teams—and contributing behind the camera myself I ensured the final content capturedboth the essence of the product and the energy of the brand.The campaign included launch videos, teasers, and lifestyle reels optimizedfor maximum engagement across social media platforms.
Expanding JBL’s Visual Storytelling
Expanding JBL’s Visual Storytelling
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productionsfor a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visualapproach to highlight the product’s key features and connect emotionally with consumers.
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productions
for a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.
These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visual
approach to highlight the product’s key features and connect emotionally with consumers.
Key responsibilities included
Planning and coordinating shoot
schedules to capture authentic,
lifestyle-driven content.Selecting locations, props, and talent
that aligned with each product’s brand
identity and target audience.
Collaborating closely with creative and
video teams to ensure seamless production
flow and high-quality final output.Crafting video content optimized for Instagram,
including reels, stories, and posts that engage
viewers with dynamic storytelling and crisp visuals.
These shoots have helped JBL maintain a consistent and compelling
brand presence across social platforms, driving both engagement and product awareness.
These shoots have helped JBL maintain a consistent and compelling
brand presence across social platforms, driving both engagement and product awareness.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trustand collaboration throughout these projects. A special thanks to the creative and production teams whose dedication andteamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involvedshoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.While these were standalone video production efforts, they played a crucial role inJBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trust
and collaboration throughout these projects. A special thanks to the creative and production teams whose dedication and
teamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involved
shoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.
While these were standalone video production efforts, they played a crucial role in
JBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
Tune Beam 2 — Launch Campaign
Creative Direction & Shoot Productionfor JBL India’s latest launch
As part of this dynamic launch, I led theshoot planning,location scouting, casting,and contributed directly to the shoot and editingprocess to deliver engaging visual storytelling.
Tune Beam 2 Launch
(Video Production Project)
Project Impact:
JBL commissioned an in-house video production to showcasethe sleek design and powerful performance of the Tune Beam 2wireless earphones. Alongside my manager, I played a key role inbrainstorming, planning, and executing the shoot to create avisually compelling and authentic product story.Though behind-the-scenes footage is not available,the final video reflects close collaboration and meticulousdirection, bringing JBL’s brand energy to life.
The launch video received over 1.2 million views with in weeks on Instagram.
Engagement metrics including likes and shares surpassed previous video content averages by 30%,significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused video production combined with creative teamwork to deliver a high-impact product showcase.
Campaign Highlights & Content Links
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music loverswho demand high-quality sound and effortless style. The campaign brought this product to lifethrough vibrant visuals and dynamic storytelling that emphasized its superior audio performanceand modern design. I led the shoot planning, carefully selecting locations, props, and talent toreflect the lifestyle JBL embodies. By collaborating closely with the productionand editing teams—and contributing behind the camera myself I ensured the final content capturedboth the essence of the product and the energy of the brand.The campaign included launch videos, teasers, and lifestyle reels optimizedfor maximum engagement across social media platforms.
Expanding JBL’s Visual Storytelling
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productionsfor a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visualapproach to highlight the product’s key features and connect emotionally with consumers.
Key responsibilities included
Planning and coordinating shoot
schedules to capture authentic,
lifestyle-driven content.Selecting locations, props, and talent
that aligned with each product’s brand
identity and target audience.Collaborating closely with creative and
video teams to ensure seamless production
flow and high-quality final output.Crafting video content optimized for Instagram, including reels, stories, and posts that engage viewers with dynamic storytelling and crisp visuals.
These shoots have helped JBL maintain a consistent and compellingbrand presence across social platforms, driving both engagement and product awareness.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trustand collaboration throughout these projects. A special thanks to the creative and production teams whose dedication andteamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involvedshoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.While these were standalone video production efforts, they played a crucial role inJBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
Tune Beam 2 — Launch Campaign
Tune Beam 2 — Launch Campaign
Creative Direction & Shoot Production
for JBL India’s latest launch
As part of this dynamic launch, I led the
shoot planning,location scouting, casting,
and contributed directly to the shoot and editing
process to deliver engaging visual storytelling.
As part of this dynamic launch, I led the
shoot planning,location scouting, casting,
and contributed directly to the shoot and editing
process to deliver engaging visual storytelling.
Tune Beam 2 Launch
(Video Production Project)
JBL commissioned an in-house video production to showcase
the sleek design and powerful performance of the Tune Beam 2
wireless earphones. Alongside my manager, I played a key role in
brainstorming, planning, and executing the shoot to create a
visually compelling and authentic product story.
Though behind-the-scenes footage is not available,
the final video reflects close collaboration and meticulous
direction, bringing JBL’s brand energy to life.
Project Impact:
Project Impact:
The launch video received over 1.2 million views within
weeks on Instagram.
Engagement metrics including likes and shares
surpassed previous video content averages by 30%,
significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused
video production combined with creative teamwork to
deliver a high-impact product showcase.
JBL commissioned an in-house video production to showcasethe sleek design and powerful performance of the Tune Beam 2wireless earphones. Alongside my manager, I played a key role inbrainstorming, planning, and executing the shoot to create avisually compelling and authentic product story.Though behind-the-scenes footage is not available,the final video reflects close collaboration and meticulousdirection, bringing JBL’s brand energy to life.
The launch video received over 1.2 million views with in weeks on Instagram.
Engagement metrics including likes and shares surpassed previous video content averages by 30%,significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused video production combined with creative teamwork to deliver a high-impact product showcase.
Campaign Highlights & Content Links
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music lovers
who demand high-quality sound and effortless style. The campaign brought this product to life
through vibrant visuals and dynamic storytelling that emphasized its superior audio performance
and modern design. I led the shoot planning, carefully selecting locations, props, and talent to
reflect the lifestyle JBL embodies. By collaborating closely with the production
and editing teams—and contributing behind the camera myself I ensured the final content captured
both the essence of the product and the energy of the brand.
The campaign included launch videos, teasers, and lifestyle reels optimized
for maximum engagement across social media platforms.
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music loverswho demand high-quality sound and effortless style. The campaign brought this product to lifethrough vibrant visuals and dynamic storytelling that emphasized its superior audio performanceand modern design. I led the shoot planning, carefully selecting locations, props, and talent toreflect the lifestyle JBL embodies. By collaborating closely with the productionand editing teams—and contributing behind the camera myself I ensured the final content capturedboth the essence of the product and the energy of the brand.The campaign included launch videos, teasers, and lifestyle reels optimizedfor maximum engagement across social media platforms.
Expanding JBL’s Visual Storytelling
Expanding JBL’s Visual Storytelling
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productionsfor a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visualapproach to highlight the product’s key features and connect emotionally with consumers.
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productions
for a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.
These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visual
approach to highlight the product’s key features and connect emotionally with consumers.
Key responsibilities included
Planning and coordinating shoot
schedules to capture authentic,
lifestyle-driven content.Selecting locations, props, and talent
that aligned with each product’s brand
identity and target audience.
Collaborating closely with creative and
video teams to ensure seamless production
flow and high-quality final output.Crafting video content optimized for Instagram,
including reels, stories, and posts that engage
viewers with dynamic storytelling and crisp visuals.
These shoots have helped JBL maintain a consistent and compelling
brand presence across social platforms, driving both engagement and product awareness.
These shoots have helped JBL maintain a consistent and compelling
brand presence across social platforms, driving both engagement and product awareness.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trustand collaboration throughout these projects. A special thanks to the creative and production teams whose dedication andteamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involvedshoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.While these were standalone video production efforts, they played a crucial role inJBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trust
and collaboration throughout these projects. A special thanks to the creative and production teams whose dedication and
teamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involved
shoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.
While these were standalone video production efforts, they played a crucial role in
JBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.
Tune Beam 2 — Launch Campaign
Creative Direction & Shoot Productionfor JBL India’s latest launch
As part of this dynamic launch, I led theshoot planning,location scouting, casting,and contributed directly to the shoot and editingprocess to deliver engaging visual storytelling.
Tune Beam 2 Launch
(Video Production Project)
Project Impact:
JBL commissioned an in-house video production to showcasethe sleek design and powerful performance of the Tune Beam 2wireless earphones. Alongside my manager, I played a key role inbrainstorming, planning, and executing the shoot to create avisually compelling and authentic product story.Though behind-the-scenes footage is not available,the final video reflects close collaboration and meticulousdirection, bringing JBL’s brand energy to life.
The launch video received over 1.2 million views with in weeks on Instagram.
Engagement metrics including likes and shares surpassed previous video content averages by 30%,significantly increasing brand visibility for Tune Beam 2.
This project highlights the power of focused video production combined with creative teamwork to deliver a high-impact product showcase.
Campaign Highlights & Content Links
JBL Tune Beam 2 is a sleek, powerful wireless earphone designed for music loverswho demand high-quality sound and effortless style. The campaign brought this product to lifethrough vibrant visuals and dynamic storytelling that emphasized its superior audio performanceand modern design. I led the shoot planning, carefully selecting locations, props, and talent toreflect the lifestyle JBL embodies. By collaborating closely with the productionand editing teams—and contributing behind the camera myself I ensured the final content capturedboth the essence of the product and the energy of the brand.The campaign included launch videos, teasers, and lifestyle reels optimizedfor maximum engagement across social media platforms.
Expanding JBL’s Visual Storytelling
Beyond the Tune Beam 2 launch, I have been actively involved in conceptualizing and executing shoot-based video productionsfor a range of JBL products, tailored specifically for Instagram’s vibrant and fast-paced audience.These projects spanned various wireless earphones, portable speakers, and lifestyle audio gear, each requiring a unique visualapproach to highlight the product’s key features and connect emotionally with consumers.
Key responsibilities included
Planning and coordinating shoot
schedules to capture authentic,
lifestyle-driven content.Selecting locations, props, and talent
that aligned with each product’s brand
identity and target audience.Collaborating closely with creative and
video teams to ensure seamless production
flow and high-quality final output.Crafting video content optimized for Instagram, including reels, stories, and posts that engage viewers with dynamic storytelling and crisp visuals.
These shoots have helped JBL maintain a consistent and compellingbrand presence across social platforms, driving both engagement and product awareness.
I would like to extend my sincere gratitude to the entire JBL India team and RepIndia for their trustand collaboration throughout these projects. A special thanks to the creative and production teams whose dedication andteamwork brought each shoot to life with energy and precision. Please note, the projects featured here primarily involvedshoot-based video productions, focusing on capturing compelling visual stories that highlight JBL’s innovative products.While these were standalone video production efforts, they played a crucial role inJBL’s broader marketing presence across digital platforms. Thank you for taking the time to explore this portfolio.